I’ve always loved typography and color. In this book I only used 3 spot colors throughout the entire book. This proved to be a strategic and fulfilling challenge. The content explores two eras of type history, the Didone era as well as type today. This topic was fascinating as many of those faces are still in heavy use today and their influences on modern type design are undeniable.
A symbolic tradition the Corcoran School of the Arts and Design did every year at graduation was the conferral of an artistic license to each graduate. Typically at a graduation ceremony you’re handed a fake diploma for ceremonial purposes, the Corcoran replaced those with these licenses. While they hold no legal strength, they are a unique display and celebration of the creativity and uniqueness found in art school.
Each year the school asks a graduating student to be the designer for that years license and I was given the honor of making them for my class. I was excited to work on this as it was a direct link to my design thesis project, all about the element of handcraft in graphic design. As this is a project done for the graduates, the designer receives a lot more creative freedom to explore creative choices of their own, with minimal creative direction, which was a nice way to finish up my time in design school and create something that was 100 percent my vision from conception to fruition.
I drew my inspiration from my background and love for playful typography as well as my experience in letterpress printing. I wanted this license to embody both thoughtful design choices as well as a nod to the chosen production method of letterpress, which introduced the faux wood type and the complimentary skinny, condensed sans serif, a mixture of old and new typography elements.
Words Are Weapons
Design Studio I taught me what being a designer would really be like, and this was the project that revealed that to me. Our instructor Robert was a no bs kind of guy and his class became one of my favorite design classes I’ve ever taken.
His grading system was pretty straightforward, do you work and do it according to our timeline and you’ll be fine. He used our grades as a real world budget in a sense. We had weekly deadlines, just like you would have in a working studio and if you missed those deadlines, it came out of your budget. With this particular project I wasn’t quick enough in my conceptualization and fell about two weeks behind everyone else in terms of my projects progression. At the end of it all, Robert said my campaign came out strong, with a solid execution and thought I was on track for a pretty solid grade.
When we had our grade meeting, at the top of the paper I saw a nice B+ and I thought I made the landing. Then we worked our way down going through all the marks to make, concept, execution, and lastly weekly progress and right below that at the bottom of the page was another grade in a red circle, a C, final payment. He explained that you could never go to a client meeting and tell them you aren’t ready to present, they’re paying you and when you miss those deadlines you lose out on some of that payment for the inconvenience of being late. That’s what happened here and I learned better time management real fast.
Many people don’t realize that the Bee is vital to our ecosystem. Without Bees, we would lose out on many things we take for granted everyday. Without our largest pollinators, we would lose out on foods we eat on a daily basis and not just plant based foods we eat, but livestock as well. We would also see less plant growth and blooming nature, which would lead to less oxygen in the air. It is said that human survival relies heavily on the Bees survival.
In this design for change project, this was the topic I chose to design for. Before I could begin my design however, I had to do weeks of research to ensure I knew as much as I could about this issue, along with researching my target demographic. Who was I trying to reach, how would I do it, and where would I get to them were all questions that had to be answered before I could establish any visual language to my initiative, Bee Friendly.
I later decided I wanted to reach the people who I see most often at the farmer’s markets, I found those crowds tend to be more eco conscious as well as more willing to purchase items that supported a moral cause. I found that people in their late twenties and early thirties preferred that their morally good civil duties however, be things they could help with, with minimal effort...like buying a jar of honey or a box of bee hive candles. Most people I interviewed for this project were less inclined to do something more hands on. With this in mind I designed all of my Bee Friendly collateral for millenials who enjoy visually appealing products that make a statement that they care about something beyond their social media platforms, all while posting about it on their social media platforms.
Live It. Learn It.
Live It. Learn It. is a DC nonprofit organization helping elementary aged students in title 1 schools. The goal of this organization is to help encourage active learning outside of the classroom setting where these students typically may not have the best resources available to them, due to the financial status of their families.
I wanted this re-brand to reflect a fun youthful spirit as well as keeping it’s professionalism in tact. This lead me to my bright color palette that was young and energetic without going too primary, or early education colors that may come off as day care or pre-school colors. I was also inspired by the idea of being outdoors and away from the classroom setting. The logo mark is representative of that. The green and blue represents the ground and sky, while the geo tag is the corner breaking out of the box that symbolizes the classroom.
With the bright colors, and snap shot style imagery and photo layout, I hope this re-brand would be the energetic boost this nonprofit organization needs to raise awareness of their cause as well as gaining public funding and support to help enhance these students educational experiences.
Posters are one of the main product designers are responsible for executing. With my varying posters I utilize scale, bold type choices and thoughtful colors to drive my message home.
I was excited to take on my first project beyond the classroom setting and deliver a bride the wedding suite of her dreams. We were all set for a romantic Winter wedding outside of Philadelphia, December of 2018. The bride and I had some conversations over e-mail establishing her vision, and overall expectations of this process working with me. As discussing what she wanted she realized she wasn’t fully set on her ideas yet and as I made my recommendations she seemed more and more excited to continue on in planning her wedding. We also realized her wedding wasn’t for another two years and had plenty of time to get everything designed, produced and in the mail for delivery.
One evening I received a message, during finals week from the bride. She explained her and her fiance decided on a date change and offered to seek another designer if I felt like it would be too stressful to alter our original timeline. I assured her there would be no issue and I would be happy to continue the project. I just needed to know the new dates to alter my calendar. I was thinking maybe a few weeks in either direction of the original plan since she talked so much about how she wanted a Winter wedding filled with candle light. Her response was “three months from now, a Summer wedding in Vermont” followed by a request to now have her save the dates done and in the mail within the next ten days followed by the invitation suite two weeks later. My timeline went from all the time in the world to less than three weeks. I kept my calm, worked hard and got it all done all while working on finals and end of the semester reviews. It was a great experience to learn from in the fast paced world that graphic design proves itself to be.